Our MD, Julian Jordan has done a couple of interviews with BusinessTalk FM - one about the implications of government spending cuts for small businesses in the North West and one about Marketing, Media Relations and Social Media.
If you want to hear what he has to say, listen here:- http://bit.ly/aHt6RH
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Monday, 1 November 2010
Thursday, 9 September 2010
Five top tips for SME online marketing
Firstly, you shouldn’t need convincing that online marketing is necessary. Consumers are online and looking for local goods and services right now – so don’t miss out. Marketing your business online can give you measurable results – you can see where you spent your marketing budget and accurately track where the leads are coming from and what return they are bringing you. It’s relatively low-cost (even free in some instances) and it can deliver a high yield. So, what’s not to like?
Here’s a few things to consider...
1) Take control of your website
You need your website to do a job for you. It shouldn’t just be a brochure. Yes, it should look good and read well, but it should also build awareness for your business, generate leads and (where possible) make money! This process is a lot easier if you can operate the site yourself. If your site has a Content Management System (CMS) you’re laughing. If not, you’ve got a problem. A CMS allows you to update your site through a web browser – which is a lot less hassle than waiting for your web company to update it and charge you for the privilege!
If your business is a start up, there are alternatives if you’re operating on a budget - you could just run a blog until you’ve got the budget for a proper site. Have a look at some of the free blogging resources out there like Blogger.com or Posterous. If you want to be a bit more ambitious, have a look at WordPress, a free publishing platform. If you can spare the time and effort you can build yourself a free site – one client of ours, Ghost Town Records, did exactly this and the result is pretty impressive.
2) Drive traffic to your site
If your website is going to work hard it needs people looking at it – so don’t just wait for this to happen, make it happen. You can pay to do this using Google AdWords – so-called pay-per-click. You only pay when someone finds your ad on search engine listings and clicks through. You can qualify your ad by making it “geo-targeted”. In other words, you can specify the geographic area where you want people to see your ads – why pay to advertise to an area where you don’t want to sell?
However, you can also drive traffic to your site for free using social media sites. Every time you update your blog or your website – post links on Twitter, Facebook and LinkedIn. Similarly if you got a new offer, let people know – include a link to the offer page on your site. Social media gives you an opportunity to be seen to add value, offer advice and get conversational. Just yesterday a member of the BrandSpankin’ team happened to tweet that her killer heels had lived up to their name and she could do with a foot massage – she got a direct message back from a business called Happy Feet with a link to their site. She contacted them and was offered a free sample! That’s an example of excellent “conversational” social media marketing in action. And suffice to say, BrandSpankin’s high heeled Diva has posted it all over the place and let all her friends know!
3) Build a local list
It’s pretty easy to organise a list of contacts isn’t it? You could even get people to sign up to it on your web site. When you’re at events if you get someone’s card, politely ask if it’s OK to send information through to them. At its most basic you can use social media tools like Twitter to stay in touch. But why not start to send out e-shots to your list? There are free tools out there that you can use to do this, such as Mail Chimp. Not only can you manage a professional looking e-shot for free, you even get to analyse the results as it tells you who opened your e-shot and who clicked through. With that information you can then start to schedule a series of follow up calls and convert some of that interest into business.
4) Get on Google Maps
If you go to Google.com/places you can put your business on Google maps – meaning people conducting a local search will see you business and your location, plus they can click through to your website! Many Google searches show local listings and this is a good way to get your business “above the scroll”.
5) Optimisation
Search engine optimisation (SEO) can be a costly and complicated exercise, but when done properly it will bear significant results. A basic way to enhance your SEO (if you have a CMS) is to ensure that the text within your site contains keywords that your customers and prospects are likely to use when looking for the product or service you sell. You can research high volume search terms by using this tool –
http://bit.ly/KeywordIdeas
This approach will provide some very basic assistance – if you want to explore SEO much more thoroughly, give us a call. (01282 878 301)
However, there are other forms of optimisation you should consider – simply making your business more visible and “findable” will help you to get a return on your digital marketing investment – this is sometimes called Digital Asset Optimisation. We urge small businesses to consider as many methods as possible to create this online visibility. So make sure you’re engaged in the social media conversation – have a Facebook fan page, have a LinkedIn company profile, use a blog, tweet to your followers, use free PR resources (such as PR web or release-news) to publish you press releases, set up a Youtube channel etc, etc.
There are loads of free resources available - and they can be managed in a way that isn’t too time consuming. The opportunity they present is to significantly raise you profile, generate increased traffic to your, website, increase your lead generation, and to generate more revenue.
And, if you’re still not convinced that you can do all this yourself, give us a call as we can provide PR and Social Media Marketing training – and if you’re from a North West business, we can probably get it fully funded for you.
Here’s a few things to consider...
1) Take control of your website
You need your website to do a job for you. It shouldn’t just be a brochure. Yes, it should look good and read well, but it should also build awareness for your business, generate leads and (where possible) make money! This process is a lot easier if you can operate the site yourself. If your site has a Content Management System (CMS) you’re laughing. If not, you’ve got a problem. A CMS allows you to update your site through a web browser – which is a lot less hassle than waiting for your web company to update it and charge you for the privilege!
If your business is a start up, there are alternatives if you’re operating on a budget - you could just run a blog until you’ve got the budget for a proper site. Have a look at some of the free blogging resources out there like Blogger.com or Posterous. If you want to be a bit more ambitious, have a look at WordPress, a free publishing platform. If you can spare the time and effort you can build yourself a free site – one client of ours, Ghost Town Records, did exactly this and the result is pretty impressive.
2) Drive traffic to your site
If your website is going to work hard it needs people looking at it – so don’t just wait for this to happen, make it happen. You can pay to do this using Google AdWords – so-called pay-per-click. You only pay when someone finds your ad on search engine listings and clicks through. You can qualify your ad by making it “geo-targeted”. In other words, you can specify the geographic area where you want people to see your ads – why pay to advertise to an area where you don’t want to sell?
However, you can also drive traffic to your site for free using social media sites. Every time you update your blog or your website – post links on Twitter, Facebook and LinkedIn. Similarly if you got a new offer, let people know – include a link to the offer page on your site. Social media gives you an opportunity to be seen to add value, offer advice and get conversational. Just yesterday a member of the BrandSpankin’ team happened to tweet that her killer heels had lived up to their name and she could do with a foot massage – she got a direct message back from a business called Happy Feet with a link to their site. She contacted them and was offered a free sample! That’s an example of excellent “conversational” social media marketing in action. And suffice to say, BrandSpankin’s high heeled Diva has posted it all over the place and let all her friends know!
3) Build a local list
It’s pretty easy to organise a list of contacts isn’t it? You could even get people to sign up to it on your web site. When you’re at events if you get someone’s card, politely ask if it’s OK to send information through to them. At its most basic you can use social media tools like Twitter to stay in touch. But why not start to send out e-shots to your list? There are free tools out there that you can use to do this, such as Mail Chimp. Not only can you manage a professional looking e-shot for free, you even get to analyse the results as it tells you who opened your e-shot and who clicked through. With that information you can then start to schedule a series of follow up calls and convert some of that interest into business.
4) Get on Google Maps
If you go to Google.com/places you can put your business on Google maps – meaning people conducting a local search will see you business and your location, plus they can click through to your website! Many Google searches show local listings and this is a good way to get your business “above the scroll”.
5) Optimisation
Search engine optimisation (SEO) can be a costly and complicated exercise, but when done properly it will bear significant results. A basic way to enhance your SEO (if you have a CMS) is to ensure that the text within your site contains keywords that your customers and prospects are likely to use when looking for the product or service you sell. You can research high volume search terms by using this tool –
http://bit.ly/KeywordIdeas
This approach will provide some very basic assistance – if you want to explore SEO much more thoroughly, give us a call. (01282 878 301)
However, there are other forms of optimisation you should consider – simply making your business more visible and “findable” will help you to get a return on your digital marketing investment – this is sometimes called Digital Asset Optimisation. We urge small businesses to consider as many methods as possible to create this online visibility. So make sure you’re engaged in the social media conversation – have a Facebook fan page, have a LinkedIn company profile, use a blog, tweet to your followers, use free PR resources (such as PR web or release-news) to publish you press releases, set up a Youtube channel etc, etc.
There are loads of free resources available - and they can be managed in a way that isn’t too time consuming. The opportunity they present is to significantly raise you profile, generate increased traffic to your, website, increase your lead generation, and to generate more revenue.
And, if you’re still not convinced that you can do all this yourself, give us a call as we can provide PR and Social Media Marketing training – and if you’re from a North West business, we can probably get it fully funded for you.
Monday, 19 July 2010
East Lancs businesses reaping huge benefits from social networking
NEWS RELEASE: 19.07.2010
EAST Lancs-based businesses have been ahead of the national picture when it comes to adopting social media to promote themselves, according to a local businessman.
Julian Jordan, MD of Pendle marketing and PR business, BrandSpankin’ has been running training courses for businesses to show them how to use PR and social media to enhance their marketing efforts at little or no cost – and with over 50 businesses having attended the courses this year, over half have come from the East Lancashire area.
“When it comes to using Facebook, Twitter and LinkedIn to promote themselves, East Lancs businesses are definitely early adopters,” said Julian. “We’re also finding that many local businesses are benefitting from using blogs and Youtube channels to enhance their more traditional approaches to marketing.”
Prior to setting up BrandSpankin’ in Pendle, Julian managed marketing and media relations for telecoms businesses in London and Manchester, and he thinks that whilst these sorts of bigger businesses are missing a trick, small and regional businesses are adopting social media techniques to market themselves very cheaply, whilst being able to measure the effects and successes of their campaigns.
“In the current climate, social media is great for small businesses because it’s free and effective. It’s much more about having a dialogue with customers and prospects, than shouting your message at them. This is why I think it works really well for a lot of East Lancs based small businesses, as they have always traded on the basis of giving a good service and building a relationship with customers, so the tone of social media really suits them.”
-Ends-
EAST Lancs-based businesses have been ahead of the national picture when it comes to adopting social media to promote themselves, according to a local businessman.
Julian Jordan, MD of Pendle marketing and PR business, BrandSpankin’ has been running training courses for businesses to show them how to use PR and social media to enhance their marketing efforts at little or no cost – and with over 50 businesses having attended the courses this year, over half have come from the East Lancashire area.
“When it comes to using Facebook, Twitter and LinkedIn to promote themselves, East Lancs businesses are definitely early adopters,” said Julian. “We’re also finding that many local businesses are benefitting from using blogs and Youtube channels to enhance their more traditional approaches to marketing.”
Prior to setting up BrandSpankin’ in Pendle, Julian managed marketing and media relations for telecoms businesses in London and Manchester, and he thinks that whilst these sorts of bigger businesses are missing a trick, small and regional businesses are adopting social media techniques to market themselves very cheaply, whilst being able to measure the effects and successes of their campaigns.
“In the current climate, social media is great for small businesses because it’s free and effective. It’s much more about having a dialogue with customers and prospects, than shouting your message at them. This is why I think it works really well for a lot of East Lancs based small businesses, as they have always traded on the basis of giving a good service and building a relationship with customers, so the tone of social media really suits them.”
-Ends-
Thursday, 3 June 2010
The power of Google Alerts!
More and more businesses are Twittering, Facebooking, Blogging and generally getting out there in cyberspace. Promoting your business in this way is highly relevant, it hits people in an appropriate context and it's absolutely free!
However, are you monitoring how many mentions you're getting online? This will help you understand the effectiveness of your online marketing. In short, are you awake to the benefits of keeping in the know? Google alerts will help you achieve just that!
Right first of all, how do you set up a Google alert? Start off by going to the following link http://www.google.com/alerts
It is really simple; just enter the key terms you want tracking. Then choose how often you want to receive the alerts and how many alerts you want to receive. After that, you'll get alerts via email covering news and developments as they happen. Being first to know, is a strong position to occupy!
You should follow news on a series of key terms that are of interest to your business, it's prospects and customer. This way you'll have some interesting market intelligence, you can keep track of your competitors and you can track any mentions of your own business. You'll ensure that you're up-to-date with the latest news, techniques and developments. In such a fast moving world it is important to be on the ball, it also means that you can react to news, tweet it, Facebook it or post it on LinkedIn.
Once you start reacting to relevant news and offering an interesting commentary, people will start to see you and your business as a valuable contact on social media sites. You will also ensure that your business is front of mind’ when they come to buy products; they will see you as an expert in your field.
So all in all wake up and get alert with Google.
However, are you monitoring how many mentions you're getting online? This will help you understand the effectiveness of your online marketing. In short, are you awake to the benefits of keeping in the know? Google alerts will help you achieve just that!
Right first of all, how do you set up a Google alert? Start off by going to the following link http://www.google.com/alerts
It is really simple; just enter the key terms you want tracking. Then choose how often you want to receive the alerts and how many alerts you want to receive. After that, you'll get alerts via email covering news and developments as they happen. Being first to know, is a strong position to occupy!
You should follow news on a series of key terms that are of interest to your business, it's prospects and customer. This way you'll have some interesting market intelligence, you can keep track of your competitors and you can track any mentions of your own business. You'll ensure that you're up-to-date with the latest news, techniques and developments. In such a fast moving world it is important to be on the ball, it also means that you can react to news, tweet it, Facebook it or post it on LinkedIn.
Once you start reacting to relevant news and offering an interesting commentary, people will start to see you and your business as a valuable contact on social media sites. You will also ensure that your business is front of mind’ when they come to buy products; they will see you as an expert in your field.
So all in all wake up and get alert with Google.
Tuesday, 16 March 2010
Social Media and Media Relations courses
BrandSpankin' has just completed the March Social Media and Media Relations course and again we've had some excellent attendees, representing businesses including Daviker Software (www.touchstarccs.co.uk), Weighing Scales Limited (www.weighingscalesltd.co.uk), Function Factory Theatre (www.functionfactorytheatre.co.uk) and Four Seasons Gardening.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Monday, 15 February 2010
BrandSpankin' PR and Social Media Courses
January saw the start of our PR courses for small businesses. Taking place at Pendle Innovation Centre where BrandSpankin’ is headquartered, we are planning subsequent courses – the next of which will run in March.
The course covers areas such as understanding your business brand values and propositions to determine your key messages, writing a compelling press release, building a comprehensive communications plan, and using social media to support your PR and marketing efforts.
For our first course we welcomed attendees from Hillendale Land Rover, Anvic Developments, Louvreties, Enterprising Pendle, Coffee Uno and Brooklands Retreat.
Let us know if these courses are of interest – we can help you secure funding to cover your costs!
The course covers areas such as understanding your business brand values and propositions to determine your key messages, writing a compelling press release, building a comprehensive communications plan, and using social media to support your PR and marketing efforts.
For our first course we welcomed attendees from Hillendale Land Rover, Anvic Developments, Louvreties, Enterprising Pendle, Coffee Uno and Brooklands Retreat.
Let us know if these courses are of interest – we can help you secure funding to cover your costs!
Friday, 11 December 2009
Social Media isn't just for idiots...
I read an interesting post on LinkedIn yesterday. A guy from the North West Directors group was clearly trying to be contraversial by suggesting that, in his words, "only idiots think that social media works."
I countered by pointing out that "only idiots DON'T think social media works." And if you think he's right and I'm wrong, here's a story we carried on iSM yesterday...
Dell earns $6.5million from Twitter sales
COMPUTER maker Dell has announced that it has sold $6.5m worth of equipment by using microblogging website Twitter.
This sales figure represents something of a late surge – as recently as June this year the company said it had made $3m of sales via Twitter over the previous two years.
Whilst only a fraction of the $12.3bn sales in the company’s latest financial quarter, it is growing rapidly. The message to businesses is that social media represents a viable way of getting your message out there and generating revenue.
http://bit.ly/8NRwJY
I countered by pointing out that "only idiots DON'T think social media works." And if you think he's right and I'm wrong, here's a story we carried on iSM yesterday...
Dell earns $6.5million from Twitter sales
COMPUTER maker Dell has announced that it has sold $6.5m worth of equipment by using microblogging website Twitter.
This sales figure represents something of a late surge – as recently as June this year the company said it had made $3m of sales via Twitter over the previous two years.
Whilst only a fraction of the $12.3bn sales in the company’s latest financial quarter, it is growing rapidly. The message to businesses is that social media represents a viable way of getting your message out there and generating revenue.
http://bit.ly/8NRwJY
Friday, 20 November 2009
Attend our PR Masterclasses
Like many other businesses, BrandSpankin’ has been buffeted by the economic climate over the last year – as you can imagine, Marketing and Public Relations are budgets that are frequently first to be cut. Nevertheless, when we meet people in business in our area they often suggest that they’d be very keen to build more awareness of their business, to generate leads and to be seen to have a higher media profile – whether that’s local & regional, trade and business, online or even national. The sticking point for many is the (perceived) cost of PR – especially when weighed against the measurable benefits.
Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.
Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.
A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).
The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk
Here’s what a current client has to say about our media relations services:
“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk
Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!
Give us a call on 01282 878 301 - and here are some more details:-
http://bit.ly/1dgldj
Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.
Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.
A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).
The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk
Here’s what a current client has to say about our media relations services:
“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk
Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!
Give us a call on 01282 878 301 - and here are some more details:-
http://bit.ly/1dgldj
Tuesday, 20 October 2009
Twitter clocks up 5 billion
Social media site Twitter has clocked up 5 billion tweets. Nevermind the fact that a reasonable percentage of those will be drivel...
We're finding that Twitter is increasingly important and we're using it to successfully drive traffic to the iSM (Information Services Monthly) site - http://www.ismonthly.com, as well as those of clients like MobileBroadbandSupermarket (MBS).
Increasingly, we're finding new applications too - along with MBS, we're planning to use twitter to generate regionalised feedback on the quality of service from Mobile Broadband network providers, so we can enhance the service on their site, but also use it as the basis for regional pieces of PR across the UK.
Read more about the 5 billionth tweet here - http://bit.ly/26b8rI
We're finding that Twitter is increasingly important and we're using it to successfully drive traffic to the iSM (Information Services Monthly) site - http://www.ismonthly.com, as well as those of clients like MobileBroadbandSupermarket (MBS).
Increasingly, we're finding new applications too - along with MBS, we're planning to use twitter to generate regionalised feedback on the quality of service from Mobile Broadband network providers, so we can enhance the service on their site, but also use it as the basis for regional pieces of PR across the UK.
Read more about the 5 billionth tweet here - http://bit.ly/26b8rI
Wednesday, 14 October 2009
LinkedIn clocks up 50 million users
LinkedIn, the professional users social media, has announced that they have just surpassed 50 million users.
Not quite Facebook numbers, but pretty impressive for a niche network. It took nearly sixteen months for LinkedIn to reach its first million users. The last million took only 12 days. And all this whilst other social media sites have seen plateaus in growth.
Also LinkedIn seems to be devoid of spam or bot accounts - a good thing considering the 'friends' I've made on Twitter who are implausibly attractive young women who seem to want to sell me their 'hot pics'!
Anyway, for those of you interested, you can find me at:-
http://www.linkedin.com/in/julianjordan
Not quite Facebook numbers, but pretty impressive for a niche network. It took nearly sixteen months for LinkedIn to reach its first million users. The last million took only 12 days. And all this whilst other social media sites have seen plateaus in growth.
Also LinkedIn seems to be devoid of spam or bot accounts - a good thing considering the 'friends' I've made on Twitter who are implausibly attractive young women who seem to want to sell me their 'hot pics'!
Anyway, for those of you interested, you can find me at:-
http://www.linkedin.com/in/julianjordan
Friday, 9 October 2009
Social Media Revolution
I spoke at an event a couple of weeks ago about networking for new businesses. I thought it would be useful to go beyond 'organic' networking with people and also look at some of the issues raised by networking via social media.
We've had some success with this approach at BrandSpankin' (http://www.brandspankin.co.uk) using the likes of LinkedIn, Twitter and Facebook (amongst others!). For example we've quadrupled traffic to iSM (http://www.ismonthly.com) using LinkedIn and we've significantly assisted MobileBroadbandSupermarket (http://www.mobilebroadbandsupermarket.co.uk) already as well as built a number of inbound links, which is great for their SEO strategy.
We've also just put a Facebook group together for Scruples menswear. We produce an annual 60 page magazine for Scruples which is distributed to their database of 4,500+ customers that they've gained over 25 years. You can have a look at last year's magazine here:- http://bit.ly/1wGyPt
Our intention is to carry a piece in the 2009 magazine promoting membership of the Scruples Menswear Facebook group. As the number of members grows it will give them an opportunity to message members with offers and updates on new lines, as well as their made-to-measure service. It's cheaper than direct mailing (given that it's free!) and they can track an immediate response!
Businesses that are in any doubt about digital marketing are overlooking the fact that by going digital, you can hit your targets in context and in location, rather than taking an old fashioned, expensive, and somewhat scattergun approach. As mobile marketing explodes onto the scene in the next year or so, the landscape will change beyiond recognition.
Anyway, if you're not entirely convinced, don't take my word for it - check this out:-
http://bit.ly/zZsGU
We've had some success with this approach at BrandSpankin' (http://www.brandspankin.co.uk) using the likes of LinkedIn, Twitter and Facebook (amongst others!). For example we've quadrupled traffic to iSM (http://www.ismonthly.com) using LinkedIn and we've significantly assisted MobileBroadbandSupermarket (http://www.mobilebroadbandsupermarket.co.uk) already as well as built a number of inbound links, which is great for their SEO strategy.
We've also just put a Facebook group together for Scruples menswear. We produce an annual 60 page magazine for Scruples which is distributed to their database of 4,500+ customers that they've gained over 25 years. You can have a look at last year's magazine here:- http://bit.ly/1wGyPt
Our intention is to carry a piece in the 2009 magazine promoting membership of the Scruples Menswear Facebook group. As the number of members grows it will give them an opportunity to message members with offers and updates on new lines, as well as their made-to-measure service. It's cheaper than direct mailing (given that it's free!) and they can track an immediate response!
Businesses that are in any doubt about digital marketing are overlooking the fact that by going digital, you can hit your targets in context and in location, rather than taking an old fashioned, expensive, and somewhat scattergun approach. As mobile marketing explodes onto the scene in the next year or so, the landscape will change beyiond recognition.
Anyway, if you're not entirely convinced, don't take my word for it - check this out:-
http://bit.ly/zZsGU
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