Attend our PR Masterclasses

Like many other businesses, BrandSpankin’ has been buffeted by the economic climate over the last year – as you can imagine, Marketing and Public Relations are budgets that are frequently first to be cut. Nevertheless, when we meet people in business in our area they often suggest that they’d be very keen to build more awareness of their business, to generate leads and to be seen to have a higher media profile – whether that’s local & regional, trade and business, online or even national. The sticking point for many is the (perceived) cost of PR – especially when weighed against the measurable benefits.

Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.

Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.

A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).

The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk

Here’s what a current client has to say about our media relations services:

“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk

Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!

Give us a call on 01282 878 301 - and here are some more details:-

http://bit.ly/1dgldj

MobileBroadbandSupermarket.co.uk appoints Jordan Communications to handle PR strategy

Here's a transcript of a press release we issued on Thursday announcing our new contract win!

MobileBroadbandSupermarket.co.uk, the online comparison service has appointed Jordan Communications (BrandSpankin's parent company) to handle their public relations, as they embark upon a significant growth strategy.

With mobile broadband usage soaring, MobileBroadbandSupermarket.co.uk has been building a reputation as a neutral and transparent consumer champion - even advising some consumers that want to buy a "dongle" that it might not be the right choice for them. So, with the dongle market set for continued growth, MobileBroadbandSupermarket's approach is to educate consumers about the variety of offerings available - not just in terms of price, but also usage limits and levels of service.

Julian Jordan of Jordan Communications added: "We're delighted to be working for MobileBroadbandSupermarket.co.uk. It's a perfect match for our skill sets and experience. We've passionately supported the switching agenda over the years, so to be supporting the efforts of a business that is dedicated to adding clarity to a potentially confusing emerging marketplace is a real coup for us. The beauty of the service is its simplicity and its honesty - not only is it easy to use, if a dongle purchase isn't the best option for your circumstances, they'll tell you so."

Andy Gott, the Managing Director of MobileBroadbandSupermarket.co.uk, said: "The major benefit we deliver to people who want to buy a dongle is that we help them to make a confident buying decision, without doing hours of research first. Therefore, we want to build awareness of our service to enable consumers to make informed decisions about which network is offering the best mobile broadband deal to suit their circumstances. We chose Jordan Communications to drive our strategy forward because they have significant experience in the fields of telecoms, internet and personal finance - especially around the 'switching' agenda.

Mobile connectivity devices, or “dongles” as they are commonly known, are an ideal way for people to stay connected on the move. They are especially useful to business travellers, who may need to get online whilst at the airport or hotel; for students, who need connectivity but may not have a fixed line connection; and also for some people in rural communities, who may not have very good ADSL coverage.


http://www.mobilebroadbandsupermarket.co.uk/

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Lancashire's Longest Doodle!!

This week we set off on our attempt to create Lancashire’s Longest Doodle. Besides the fact that we hope to raise a bit of money for Pendleside Hospice, we want to get people involved in a basic artistic activity – as we think that creativity spawns ideas that can be the bed-rock of regeneration. We’ve seen it happen in London in places like Shoreditch - and we’d love to be part of a process like that in Lancashire and the North West.

The doodle itself is taking shape on a 200 metre length of cotton because we wanted to reference the former economic glories of our area, but our real focus is on future successes! The response so far has been great – and the enthusiasm of the pupils at the two schools we visited last week has been really excellent. We doodled 25 metres in two days last week!

Any schools, businesses or community organisations interested in participating in the doodle should call BrandSpankin’ on 01282 878 301. (http://www.brandspankin.co.uk/)