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Friday, 23 August 2013

My week at Brandspankin'

I’m Chloe and for the past week I’ve been an intern at Brandspankin’. I recently left Pendle Vale College after completing my GCSEs and will be going onto study A-levels at Nelson & Colne College.

I have always had an interest in journalism, and hope to pursue a career in the industry, so being having experience working in an environment that journalists liaise with is incredibly useful. I’ve learnt about branding and how important it is for businesses because it reflects what they stand for, as well as what services they provide and who they are.

I’ve also learnt how to write news articles and had a handful published on, which I am extremely happy about. Having experience writing articles is incredibly useful, because as I write more, it will mean my writing style will improve. All the articles have been on social media and focus on what effects social media can have on businesses.

Like most teenagers, I use social networking sites almost daily. I believe they are great ways to express opinions on a range of subjects, from big issues like politics to films and music. However, Brandspankin’ have taught me that social media can also be used by businesses to gain exposure for themselves and to reach out to their consumers.

Social networking sites now offer insights for their business pages which allow them to see the interactivity of the people who’ve liked the page, and when they are online- which allows the business to schedule their posts to when most of their consumers are online in order to have the maximum response and reach from their posts.

The combination of branding, journalistic writing and use of social media are necessary to fully understand the Marketing, PR and journalism industries, as all three are entwined with each other and rely on each other constantly.

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