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Tuesday, 31 August 2010

BrandSpankin PR & Social Media Marketing Courses

Our next course starts on Monday 6th September and concludes on Monday 13th September. We are now taking bookings for our October course. The normal cost is £500 per attendee, but North West businesses can still get places fully funded

The BrandSpankin’ PR and social media marketing course trains businesses to:-

- Formulate key messages properly
- Write a compelling, “media-ready” press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into their Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of their campaigns
- Understand how to optimise and best utilise their presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to self-publish their news releases
- Use blogging platforms to "self-publish"
- Massively enhance their online presence – so-called “Digital Asset Optimisation”
- Significantly increase traffic to their website
- Significantly increase return on investment

Attendees also:-

- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a “starter-pack” of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.