Our MD, Julian Jordan has done a couple of interviews with BusinessTalk FM - one about the implications of government spending cuts for small businesses in the North West and one about Marketing, Media Relations and Social Media.
If you want to hear what he has to say, listen here:- http://bit.ly/aHt6RH
Showing posts with label Media Relations. Show all posts
Showing posts with label Media Relations. Show all posts
Monday, 1 November 2010
Saturday, 17 July 2010
A few social media marketing tools for you to try
We're constantly on the lookout for new ways to monitor and evaluate media relations and social media work to enhance the "PR and Social Media Marketing Course" we run for small businesses.
There are an increasing number of really good free services, so here's a few for you to have a go at.
http://www.pickanews.com – this is a free online monitoring tool that picks up any print coverage you win. You can search it using key terms or even set up email alerts. It’s got its limitations because you can’t drag PDFs of your coverage off the site – but at least you know when you’ve featured in the “Heckmondwike Herald”, and it’s free!
http://www.socialmention.com – this is a great tool as it picks up online coverage, but also any mentions you might get on social media sites too. It’s like Google Alerts for social media!
http://www.twoolr.com – This is one for those of you that are seriously into twitter. It’s a monitoring tool that allows you to see who retweets you most frequently, amongst other things.
If you discover any new tools yourself, let us know! And if you're considering using social media as part of your business' marketing, why not give us a call on 01282 878 301 to find out about the PR and Social Media Marketing courses we run in East Lancashire? If your business is based in the North West we can help you to get your place fully funded!
There are an increasing number of really good free services, so here's a few for you to have a go at.
http://www.pickanews.com – this is a free online monitoring tool that picks up any print coverage you win. You can search it using key terms or even set up email alerts. It’s got its limitations because you can’t drag PDFs of your coverage off the site – but at least you know when you’ve featured in the “Heckmondwike Herald”, and it’s free!
http://www.socialmention.com – this is a great tool as it picks up online coverage, but also any mentions you might get on social media sites too. It’s like Google Alerts for social media!
http://www.twoolr.com – This is one for those of you that are seriously into twitter. It’s a monitoring tool that allows you to see who retweets you most frequently, amongst other things.
If you discover any new tools yourself, let us know! And if you're considering using social media as part of your business' marketing, why not give us a call on 01282 878 301 to find out about the PR and Social Media Marketing courses we run in East Lancashire? If your business is based in the North West we can help you to get your place fully funded!
Tuesday, 16 March 2010
Social Media and Media Relations courses
BrandSpankin' has just completed the March Social Media and Media Relations course and again we've had some excellent attendees, representing businesses including Daviker Software (www.touchstarccs.co.uk), Weighing Scales Limited (www.weighingscalesltd.co.uk), Function Factory Theatre (www.functionfactorytheatre.co.uk) and Four Seasons Gardening.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Friday, 20 November 2009
Attend our PR Masterclasses
Like many other businesses, BrandSpankin’ has been buffeted by the economic climate over the last year – as you can imagine, Marketing and Public Relations are budgets that are frequently first to be cut. Nevertheless, when we meet people in business in our area they often suggest that they’d be very keen to build more awareness of their business, to generate leads and to be seen to have a higher media profile – whether that’s local & regional, trade and business, online or even national. The sticking point for many is the (perceived) cost of PR – especially when weighed against the measurable benefits.
Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.
Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.
A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).
The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk
Here’s what a current client has to say about our media relations services:
“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk
Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!
Give us a call on 01282 878 301 - and here are some more details:-
http://bit.ly/1dgldj
Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.
Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.
A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).
The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk
Here’s what a current client has to say about our media relations services:
“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk
Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!
Give us a call on 01282 878 301 - and here are some more details:-
http://bit.ly/1dgldj
Tuesday, 12 May 2009
BrandSpankin' enters the blogmosphere!
Welcome to the BrandSpankin' Blog for all things connected with Marketing, Graphic Design, Web and Media Relations - all with an East Lancs twang. And just now and then, we might ski 'off-piste' and comment on this, that or the other.
Just a few things for starters:-
- We're keeping our fingers crossed for Burnley who play Reading tonight in the second leg of the Championship play offs. Come on you Clarets.
- Before that we'll be in attendance at the Chamber of Commerce event at Stanley House in Mellor.
In the meantime, I'm just off to try to claim parliamentary expenses on my Prince Albert...
www.brandspankin.co.uk
Just a few things for starters:-
- We're keeping our fingers crossed for Burnley who play Reading tonight in the second leg of the Championship play offs. Come on you Clarets.
- Before that we'll be in attendance at the Chamber of Commerce event at Stanley House in Mellor.
In the meantime, I'm just off to try to claim parliamentary expenses on my Prince Albert...
www.brandspankin.co.uk
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