PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) is set to host a mobile marketing demonstration for east Lancashire businesses that are looking to generate significant footfall and turn passers-by into customers.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
Showing posts with label mobile marketing. Show all posts
Showing posts with label mobile marketing. Show all posts
Tuesday, 13 April 2010
Thursday, 8 April 2010
BrandSpankin’ new approach to promoting your business.
PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) has launched a radical new marketing solution to help east Lancs businesses make more money.
Mobile or proximity marketing operates using mobile handsets that have Bluetooth enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “We’ve spent ages trying to source the best mobile marketing solution and we’ve been really impressed with the kit we’ve got. It’s really robust and the reporting it can deliver is superb.”
“Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Mobile or proximity marketing operates using mobile handsets that have Bluetooth enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “We’ve spent ages trying to source the best mobile marketing solution and we’ve been really impressed with the kit we’ve got. It’s really robust and the reporting it can deliver is superb.”
“Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Friday, 9 October 2009
Social Media Revolution
I spoke at an event a couple of weeks ago about networking for new businesses. I thought it would be useful to go beyond 'organic' networking with people and also look at some of the issues raised by networking via social media.
We've had some success with this approach at BrandSpankin' (http://www.brandspankin.co.uk) using the likes of LinkedIn, Twitter and Facebook (amongst others!). For example we've quadrupled traffic to iSM (http://www.ismonthly.com) using LinkedIn and we've significantly assisted MobileBroadbandSupermarket (http://www.mobilebroadbandsupermarket.co.uk) already as well as built a number of inbound links, which is great for their SEO strategy.
We've also just put a Facebook group together for Scruples menswear. We produce an annual 60 page magazine for Scruples which is distributed to their database of 4,500+ customers that they've gained over 25 years. You can have a look at last year's magazine here:- http://bit.ly/1wGyPt
Our intention is to carry a piece in the 2009 magazine promoting membership of the Scruples Menswear Facebook group. As the number of members grows it will give them an opportunity to message members with offers and updates on new lines, as well as their made-to-measure service. It's cheaper than direct mailing (given that it's free!) and they can track an immediate response!
Businesses that are in any doubt about digital marketing are overlooking the fact that by going digital, you can hit your targets in context and in location, rather than taking an old fashioned, expensive, and somewhat scattergun approach. As mobile marketing explodes onto the scene in the next year or so, the landscape will change beyiond recognition.
Anyway, if you're not entirely convinced, don't take my word for it - check this out:-
http://bit.ly/zZsGU
We've had some success with this approach at BrandSpankin' (http://www.brandspankin.co.uk) using the likes of LinkedIn, Twitter and Facebook (amongst others!). For example we've quadrupled traffic to iSM (http://www.ismonthly.com) using LinkedIn and we've significantly assisted MobileBroadbandSupermarket (http://www.mobilebroadbandsupermarket.co.uk) already as well as built a number of inbound links, which is great for their SEO strategy.
We've also just put a Facebook group together for Scruples menswear. We produce an annual 60 page magazine for Scruples which is distributed to their database of 4,500+ customers that they've gained over 25 years. You can have a look at last year's magazine here:- http://bit.ly/1wGyPt
Our intention is to carry a piece in the 2009 magazine promoting membership of the Scruples Menswear Facebook group. As the number of members grows it will give them an opportunity to message members with offers and updates on new lines, as well as their made-to-measure service. It's cheaper than direct mailing (given that it's free!) and they can track an immediate response!
Businesses that are in any doubt about digital marketing are overlooking the fact that by going digital, you can hit your targets in context and in location, rather than taking an old fashioned, expensive, and somewhat scattergun approach. As mobile marketing explodes onto the scene in the next year or so, the landscape will change beyiond recognition.
Anyway, if you're not entirely convinced, don't take my word for it - check this out:-
http://bit.ly/zZsGU
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