PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) is set to host a mobile marketing demonstration for east Lancashire businesses that are looking to generate significant footfall and turn passers-by into customers.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
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