Friday 16 April 2010

The party leaders debate...

I watched as much as I could tolerate of the party leaders debate last night (about 10 minutes) and considered the comms implications. I found it difficult really.

Not just that it was tedious and unilluminating. All three party leaders were well drilled and the stock answers pretty much rolled off their tongues. Nobody made any serious gaffs, nobody delivered anything that will significantly shift much in the way of votes - possibly Clegg might have picked up a few more tactical votes than he might have otherwise.

The thing is - the whole election is an anaemic exercise. The age of grand ideologies is over and the so-called election debate is about who can run the show slightly better and who will adjust the tax system so it's marginally more beneficial to your circumstances. Illegal wars and economic meltdown barely get a mention (I know...they were covering domestic affairs last night).

Camilla, our graphic designer just cracked us all up, when she summed up the level of resignation we all feel - she said that the fact that they all wore ties in their party colours was sufficient to make her turn off "because it's about shapes and colours." I'm guessing they can't even inspire on that front either....

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