Millward Brown Optimor Survey - top 100 brands

Just had a read of this year's Millward Brown Optimor survey of the world's most valuable brands. It's on the FT site, here's a link to the survey data:-

http://bit.ly/cU5Edd

Not surprisingly Google was found to be the world's most valuable brand in a field dominated by technology firms.

Google, IBM, Apple and Microsoft topped global leviathans Coca-Cola, McDonald's, and Marlboro in the Top Ten brand value list.

Google's brand was worth more than $US114 billion