Friday, 21 January 2011

NEWS RELEASE: Harry Garlick appoints Brandspankin’ for PR and social media brief

NEWS RELEASE: 20.1.11
Harry Garlick appoints Brandspankin’ for PR and social media brief

ELECTRICAL retailer, Harry Garlick Ltd has this week announced that they have appointed Pendle Marketing business, Brandspankin’ to manage their PR and social media marketing activity.

Having been trading for nearly 60 years, Harry Garlick is one of the best known companies in the East Lancashire and North Yorkshire areas - and besides its retail outlets has a significant online presence.

The company has built a solid reputation for service and reliability and now feels that the full range of its retail offering - and the service it offers - needs to be understood more clearly by a new generation of savvy consumers.

Ian Scothern, Harry Garlick’s Commercial Director, commented: “Over decades we’ve evolved from a TV shop and repair business, to a significant retail player, across the North West and beyond - we’re now one of the top 20 independent retailers in the UK. Our values however, remain as they always were – competitive on price, and excellent on service. To communicate this, we required an agency that understood our business, our customers and our values, so we’re delighted to have appointed Brandspankin’.”

Julian Jordan, Brandspankin’s Managing Director, added: “Harry Garlick is a business with a long track record of excellent service across East Lancashire and North Yorkshire. Besides their retail presence they have 64,000 square feet of warehouse space at their Earby distribution hub and head office. They’re a member of Euronics, the UK’s biggest buying group - all of which means they can offer great deals to people and we’re looking forward to getting that message out there. By using PR and social media marketing, Harry Garlick don’t just provide cutting edge household electrical equipment, they also use cutting edge ways of communicating with their customers and prospects!”



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