Monday 31 January 2011

NEWS RELEASE: Burnley Bondholders appoint Brandspankin’ for PR brief

National and Regional media targeted to help change perceptions of the town and borough

A CONSORTIUM of Burnley’s largest businesses and organisations has appointed Marketing and PR agency Brandspankin’ to generate positive coverage across national and regional media and promote the Pennine Lancashire town as a great place to live, work, visit and invest.

The Burnley Bondholders group has been working towards transforming perceptions of Burnley for two years and have committed financially to promoting investment opportunities, relocation to the area and tourism.

Kevin Keith, Burnley Brand Manager, said: “Burnley Bondholders are not followers, they are leaders: people and organisations in Burnley who believe passionately that our town is a great place to do business, who believe more of the right people need to know the right things about Burnley, who champion our world-class aerospace industry; our advanced manufacturing expertise; our all-new schools, college and university, and our breathtaking countryside.”
“Brandspankin’ were selected for this important account in part due to their solid track record of delivering media coverage at regional and national level – it is vital more of the right people know the right things about Burnley - but also due to their drive and determination to show the rest of the northwest and beyond, that Burnley is open for business. We are delighted to have them on board.”

In the first twelve months, the Burnley Bondholder scheme has 90 members representing 50 businesses and organisations, including many of the town’s largest and best-known employers, Aircelle, Burnley FC, Veka Plc and Moorhouses Brewery. In addition to supporting promotional work, Bondholders also enhance the pride the people of Burnley feel about their town.


Julian Jordan, Brandspankin’s Managing Director, said: “Brandspankin’ is delighted to be awarded this contract. It means a great deal to me personally. I made a choice to move back up here from London as I felt it was a better place to bring up my kids.”
“We share the confidence that so many world-class companies have in Burnley. We share the determination that pupils, students and teachers have to excel in Burnley’s new schools, colleges and university. We share the delight of visitors who roam our magnificent countryside or stately homes. We share all of this because we are local - this is our place of business, our place of pleasure, our place to prosper, and we are determined to ensure many others can share this too.”

---ENDS---


About Burnley Bondholders

Burnley Bondholder’s are an influential group of organisations, predominantly from the private sector, who believe what is good for Burnley is good for business, and so contribute financially to promoting the Pennine Lancashire town as a place to live, work visit and invest. Bondholders believe more of the right people need to know about Burnley’s world class aerospace industry; new schools, colleges and university; nationally significant industrial heritage, and breathtaking countryside.

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