Thursday 16 September 2010

BrandSpankin's October PR & Social Media Marketing Course

We’re pleased to announce that we have confirmed dates for our October PR and social media marketing course. Why not call us now – despite the spending cuts we can still get your place on the course FULLY FUNDED if your business has five or more employees. (Even if you have less than five people, call us anyway – we may still be able to help)

The course will run on consecutive Mondays – the 11th and 18th October from 10am to 4pm. The course will be held at Pendle Enterprise Haven, in Nelson Lancashire.

The BrandSpankin' PR and social media marketing course trains businesses to:-

- Formulate key messages properly
- Write a compelling, "media-ready" press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into your Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of campaigns
- Understand how to optimise and best utilise your presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to "self-publish" news releases
- Use blogging platforms to "self-publish"
- Massively enhance your online presence - so-called "Digital Asset Optimisation"
- Significantly increase traffic to your website
- Significantly increase return on investment

Attendees also:-

- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a "starter-pack" of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.

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