Daily Telegraph covers Mobile Broadband Supermarket

I'm very please with the coverage won for our client MobileBroabandSupermarket.co.uk in yesterday's Daily Telegraph - read it here http://bit.ly/1xAqSf

Obviously, it's pleasing to win coverage and drive traffic to the site, but it marks a real stepping up of our activity using social media.

In the past I've run campaigns where we've paid a lot of money for research - usually with You.gov. I've always gone for a regional split within the questions because this means you can produce one generic national news release, but then re-write 'regionalised' versions, which sell-in really well to the big regional papers (Evening Standard, M.E.N., Liverpool Echo, Glasgow Herald etc.) - not to mention regional radio. Effectively, you give yourself several bites of the cherry.

The great thing about using Twitter in the way we are doing is that we're picking up qualitative customer feedback for free, which we can collate and then use nationally and regionally, in order to create an ongoing picture of quality of service. It's a great resource for the site, but also it gives a frequent opportunity to comment to the media!