NEWS RELEASE: 24/11/2010
Mid Pennine Arts opens new Neptune Street HQ
MID PENNINE Arts, the regional arts charity has this week completed a move to new offices in the heart of Burnley’s historic Weavers’ Triangle. The organisation’s arrival coincides with fresh moves to kick-start the long-awaited rebirth of the unique heritage area.
Mid Pennine Arts has built a reputation for innovative art projects that have attracted international attention to Pennine Lancashire – most notably the Panopticons including Burnley’s Singing Ringing Tree, Pendle’s Atom, Rossendale’s Halo and Blackburn’s Colourfields. The organisation is especially committed to celebrating the unique heritage of the area, and sees the canalside Weaver’s Triangle as a prime location for doing this.
Mid Pennine Arts aims to break out of the traditional gallery setting, and to take creative projects directly to a wider audience. The new office base is shared with green energy providers the Low Carbon Energy Company in a new partnership for both parties. The base will also provide a platform for creative work with partner organisations, schools and community groups, to start to breathe life back into a townscape that has long lain dormant.
Nick Hunt, Creative Director for Mid Pennine Arts, said: “The Weavers’ Triangle is hugely important for the future of Burnley and Pennine Lancashire. It celebrates our industrial past, and points to a brighter future. This move reinforces our commitment to highlighting our heritage with bold, contemporary art. Already this autumn we have launched the Contemporary Heritage programme in partnership with Towneley Hall, and this new series of big, cutting edge art commissions will soon provide a fresh view of other key heritage venues across Pennine Lancashire. Alongside those projects, moving into the Weavers’ Triangle makes perfect sense for Mid Pennine Arts and we are very excited about the future, as we reach out to new audiences and aim to put art at the heart of Burnley’s renaissance.”
“Mid Pennine Arts has been based at Burnley Mechanics since the opening of the building. This has been a long and happy association and we are very grateful to our partners at Burnley Borough Council for all their support. Now we want to work with the Council in breathing new life into the Weavers’ Triangle. We also look forward to a ground-breaking new partnership with the Low Carbon Energy Company.”
Mike Cook, Burnley Council’s Director of Regeneration and Housing, said: “This is good news for Mid Pennine Arts, for the Weavers’ Triangle, and for Burnley. It’s an important statement of confidence in the area’s future and in the aspirations we and our partners have for genuine transformation of the town’s historic industrial heart. On behalf of the Council, I’d like to wish them the very best in their new home.”
The arrival of Mid Pennine Arts coincides with moves by Burnley Borough Council to attract private sector developers to take on key sites clustered around the Sandygate development area. The canalside open space opposite Slater Terrace has been agreed as a future new public space, with an exciting new design selected through the recent Pennine Lancashire Squared design competition. This month the Council is ‘greening’ the area that will become Sandygate Square with an attractive temporary treatment to provide a glimpse of this brighter future.
In spite of economic gloom, these initiatives show the future starting to take shape for the Weavers’ Triangle. Mid Pennine Arts, working alongside partners like the Borough Council and the Prince’s Charities, is aiming to lead the way.
--- ENDS ---
Notes to Editors
If you require further information, photography or comment, please call Julian Jordan from BrandSpankin’ on 01282 878 301 or email julian@brandspankin.co.uk
www.midpenninearts.org.uk
www.brandspankin.co.uk
About Mid Pennine Arts
Mid Pennine Arts is an independent arts charity that brings art, people and places together to transform perceptions and change lives.
Although we operate primarily in Pennine Lancashire, we also deliver projects across the North of England. We create and deliver high quality artistic programmes that integrate Visual Arts, Creative Learning and Public Realm.
Created as a partnership, we develop our most successful work through partnerships, networks and creative collaborations. Our work is people-centred, people-friendly, celebrates diversity and promotes equality of opportunity. We embody a spirit of discovery and build a dimension of creative learning into all our projects. We always strive for the best possible creative results and the most ambitious impacts. We aim to break new ground in the content, context and outcomes of our work.
Mid Pennine Arts charity registration number 250642
Thursday, 25 November 2010
Tuesday, 23 November 2010
Pendle Riding for the Disabled Association (Fairweather Riders Project)
Your help in supporting this good cause would be greatly appreciated!
VOTING LINES are NOW OPEN !!!
The Fairweather Riders Project voting phone number is;
CALL to VOTE:- 08716268831
Please forward this number to all your contacts, family and friends.
Calls cost 10p from a landline, mobiles vary but are still low call rates.
You can vote 10 times from each phone
Every vote counts…….Last year, a group lost by less than a hundred votes, don’t let that happen to us!
Voting lines are now open until midnight tonight
Don’t forget to watch it on ITV GRANADA REPORTS at 6pm TONIGHT !
Pendle Riding for the Disabled Association (Fairweather Riders Project)
http://www.pendlerda.co.uk
VOTING LINES are NOW OPEN !!!
The Fairweather Riders Project voting phone number is;
CALL to VOTE:- 08716268831
Please forward this number to all your contacts, family and friends.
Calls cost 10p from a landline, mobiles vary but are still low call rates.
You can vote 10 times from each phone
Every vote counts…….Last year, a group lost by less than a hundred votes, don’t let that happen to us!
Voting lines are now open until midnight tonight
Don’t forget to watch it on ITV GRANADA REPORTS at 6pm TONIGHT !
Pendle Riding for the Disabled Association (Fairweather Riders Project)
http://www.pendlerda.co.uk
Monday, 1 November 2010
BusinessTalk FM
Our MD, Julian Jordan has done a couple of interviews with BusinessTalk FM - one about the implications of government spending cuts for small businesses in the North West and one about Marketing, Media Relations and Social Media.
If you want to hear what he has to say, listen here:- http://bit.ly/aHt6RH
If you want to hear what he has to say, listen here:- http://bit.ly/aHt6RH
Tuesday, 26 October 2010
Latest testimonials from attendees of our PR and Social Media Marketing course
Martin Harvey – MD, Harvey Environmental
I really didn't want to take 2 days away from my corporate life as it’s a cost to the business. But when I was there, it appealed to me because – whilst I knew people did social media, I thought it was just people tinkering around and not really for business use. So I did have reservations about the training.
However, the concepts were explained very well. I’m not completely technophobic, but I am not Bill Gate's programming mate either! I understood everything that was explained and there were quite a few “Oh my God!” moments on the course and the scales fell from my eyes.
It’s made me more confident that we can manage our own Social Media Marketing and PR Strategy. In fact that is what we’re doing now. Since the training, we have been using tools like hootsuite which have saved us lot of time. We’ve also been using Google analytics, which has meant we have been able to more closely monitor our website.
The training has helped our business save/make money and I can put a cash price to that. We used to advertise with Yell and I was never sure if this was money well spend and now, due to the course, we have cancelled that therefore saving us £6500, which is not a one-off saving, it’s an ongoing saving.
Lee Hezzlewood - MD, Secure thinking
"I personally attended Brandspankin’s 'PR and Social Media Marketing' course and found it to be a breath of fresh air. The course was informative, educational and also practical in its approach and focussed on a real world strategy which we have now implemented within our business. "
I really didn't want to take 2 days away from my corporate life as it’s a cost to the business. But when I was there, it appealed to me because – whilst I knew people did social media, I thought it was just people tinkering around and not really for business use. So I did have reservations about the training.
However, the concepts were explained very well. I’m not completely technophobic, but I am not Bill Gate's programming mate either! I understood everything that was explained and there were quite a few “Oh my God!” moments on the course and the scales fell from my eyes.
It’s made me more confident that we can manage our own Social Media Marketing and PR Strategy. In fact that is what we’re doing now. Since the training, we have been using tools like hootsuite which have saved us lot of time. We’ve also been using Google analytics, which has meant we have been able to more closely monitor our website.
The training has helped our business save/make money and I can put a cash price to that. We used to advertise with Yell and I was never sure if this was money well spend and now, due to the course, we have cancelled that therefore saving us £6500, which is not a one-off saving, it’s an ongoing saving.
Lee Hezzlewood - MD, Secure thinking
"I personally attended Brandspankin’s 'PR and Social Media Marketing' course and found it to be a breath of fresh air. The course was informative, educational and also practical in its approach and focussed on a real world strategy which we have now implemented within our business. "
Sunday, 24 October 2010
NEWS RELEASE: Mid Pennine Arts appoints BrandSpankin’ for PR brief
MPA seeking to raise profile nationally and regionally!
MID PENNINE Arts has announced that it has appointed Pendle-based marketing and PR business BrandSpankin’ to promote its work both regionally and nationally.
The arts charity has recently embarked upon an ambitious programme of contemporary arts entitled “Contemporary Heritage” and has drafted in PR expertise in order to nationally promote Pennine Lancashire as an “arts destination”. Additionally, Mid Pennine Arts is determined to raise its profile across the region, raising awareness of its work in areas such as visual arts, creative learning and public realm.
Commenting on the appointment, Mid Pennine Arts Business Director Rob Carder, said: “In BrandSpankin’ we have appointed a Pennine Lancashire-based business that has a genuine commitment to the arts. Their media relations experience will be invaluable in building national awareness of who we are and what we do, as we continue to bring art, people and places together to transform perceptions and change lives.”
BrandSpankin’s Managing Director, Julian Jordan added: “We are delighted to be working with Mid Pennine Arts, as we share their commitment to transform perceptions of Pennine Lancashire. The launch of “Contemporary Heritage” places cutting edge contemporary art in completely new contexts and settings – and we’re determined to see it and Mid Pennine Arts become recognised nationally. Their exemplary work means that art previously only available in urban centres can now be seen against the unrivalled beauty of a Pennine Lancashire backdrop.”
The recent launch of “Contemporary Heritage” has seen Mid Pennine Arts link up with a series of heritage venues across Pennine Lancashire. The first of these projects is entitled “Not Forgotten” featuring a series of installations at Burnley’s Towneley Hall by internationally renowned contemporary artist Geraldine Pilgrim.
- ENDS -
Notes to Editors
If you require further information, please call Julian Jordan from BrandSpankin’ on 01282 878 301 or email julian@brandspankin.co.uk
www.midpenninearts.org.uk
www.brandspankin.co.uk
About Mid Pennine Arts
Mid Pennine Arts is an independent arts charity that brings art, people and places together to transform perceptions and lives.
Although we operate primarily in Pennine Lancashire; we are also currently delivering projects across the North of England. We are a driving force for the arts in Pennine Lancashire, recognised nationally and internationally for devising and delivering exemplary integrated arts programmes that inspire people and unlock their aspirations. We bring art, people and places together to transform perceptions and change lives. Created as a partnership, we develop our most successful work through partnerships, networks and creative collaborations. Our work is people-centred, people-friendly, celebrates diversity and promotes equality of opportunity. We embody a spirit of discovery and build a dimension of creative learning into all our projects. We always strive for the best possible creative results and the most ambitious impacts. We aim to break new ground in the content, context and outcomes of our work.
We create and deliver high quality artistic programmes that integrate Visual Arts, Creative Learning and Public Realm.
Mid Pennine Arts Charity registration number 250642
MID PENNINE Arts has announced that it has appointed Pendle-based marketing and PR business BrandSpankin’ to promote its work both regionally and nationally.
The arts charity has recently embarked upon an ambitious programme of contemporary arts entitled “Contemporary Heritage” and has drafted in PR expertise in order to nationally promote Pennine Lancashire as an “arts destination”. Additionally, Mid Pennine Arts is determined to raise its profile across the region, raising awareness of its work in areas such as visual arts, creative learning and public realm.
Commenting on the appointment, Mid Pennine Arts Business Director Rob Carder, said: “In BrandSpankin’ we have appointed a Pennine Lancashire-based business that has a genuine commitment to the arts. Their media relations experience will be invaluable in building national awareness of who we are and what we do, as we continue to bring art, people and places together to transform perceptions and change lives.”
BrandSpankin’s Managing Director, Julian Jordan added: “We are delighted to be working with Mid Pennine Arts, as we share their commitment to transform perceptions of Pennine Lancashire. The launch of “Contemporary Heritage” places cutting edge contemporary art in completely new contexts and settings – and we’re determined to see it and Mid Pennine Arts become recognised nationally. Their exemplary work means that art previously only available in urban centres can now be seen against the unrivalled beauty of a Pennine Lancashire backdrop.”
The recent launch of “Contemporary Heritage” has seen Mid Pennine Arts link up with a series of heritage venues across Pennine Lancashire. The first of these projects is entitled “Not Forgotten” featuring a series of installations at Burnley’s Towneley Hall by internationally renowned contemporary artist Geraldine Pilgrim.
- ENDS -
Notes to Editors
If you require further information, please call Julian Jordan from BrandSpankin’ on 01282 878 301 or email julian@brandspankin.co.uk
www.midpenninearts.org.uk
www.brandspankin.co.uk
About Mid Pennine Arts
Mid Pennine Arts is an independent arts charity that brings art, people and places together to transform perceptions and lives.
Although we operate primarily in Pennine Lancashire; we are also currently delivering projects across the North of England. We are a driving force for the arts in Pennine Lancashire, recognised nationally and internationally for devising and delivering exemplary integrated arts programmes that inspire people and unlock their aspirations. We bring art, people and places together to transform perceptions and change lives. Created as a partnership, we develop our most successful work through partnerships, networks and creative collaborations. Our work is people-centred, people-friendly, celebrates diversity and promotes equality of opportunity. We embody a spirit of discovery and build a dimension of creative learning into all our projects. We always strive for the best possible creative results and the most ambitious impacts. We aim to break new ground in the content, context and outcomes of our work.
We create and deliver high quality artistic programmes that integrate Visual Arts, Creative Learning and Public Realm.
Mid Pennine Arts Charity registration number 250642
Wednesday, 29 September 2010
An old business adage adapted for the internet era...
An old boss of mine used to frequently berate the senior managers and directors of the business with the old adage “turnover is for vanity, profit is for sanity.” He used to miss off the next bit which goes...”and cash is king!”.
I often wondered about that. But after all, the business in question had a £500million turnover and was then part of a group that was listed on the FTSE 100. In those circumstances, where the group is swimming in money, working capital isn’t as much of a pressing concern as it is when you run your own business or work in an SME, so the “cash is king” bit was missed off.
Anyway, the thought occurred to me whilst I was looking at Google analytics this morning that the phrase could be reworked for the internet age - and it applies to web traffic. The sentiment remains pretty similar.
I always want to drive more traffic to websites, but is that always a good thing? Would you like a million visitors to your company website per month that then did nothing? Would it be preferable to have less visitors, but gain some sort of tangible response from more of them? And, would it not be best of all if those website visitors then made contact and became paying customers?
So with those questions in mind and an onus on quality instead of quantity, here is our update on the old adage:
“Volume is for vanity, response is for sanity and conversion is king!”
Taking this view, we’ve recently had some great successes with client websites – quickly seeing our clients’ sites pay for themselves and deliver a healthy return on investment. If you’re considering building a website for your business and you want to discuss our approach, give us a call on 01282 878 301.
I often wondered about that. But after all, the business in question had a £500million turnover and was then part of a group that was listed on the FTSE 100. In those circumstances, where the group is swimming in money, working capital isn’t as much of a pressing concern as it is when you run your own business or work in an SME, so the “cash is king” bit was missed off.
Anyway, the thought occurred to me whilst I was looking at Google analytics this morning that the phrase could be reworked for the internet age - and it applies to web traffic. The sentiment remains pretty similar.
I always want to drive more traffic to websites, but is that always a good thing? Would you like a million visitors to your company website per month that then did nothing? Would it be preferable to have less visitors, but gain some sort of tangible response from more of them? And, would it not be best of all if those website visitors then made contact and became paying customers?
So with those questions in mind and an onus on quality instead of quantity, here is our update on the old adage:
“Volume is for vanity, response is for sanity and conversion is king!”
Taking this view, we’ve recently had some great successes with client websites – quickly seeing our clients’ sites pay for themselves and deliver a healthy return on investment. If you’re considering building a website for your business and you want to discuss our approach, give us a call on 01282 878 301.
Thursday, 16 September 2010
BrandSpankin's October PR & Social Media Marketing Course
We’re pleased to announce that we have confirmed dates for our October PR and social media marketing course. Why not call us now – despite the spending cuts we can still get your place on the course FULLY FUNDED if your business has five or more employees. (Even if you have less than five people, call us anyway – we may still be able to help)
The course will run on consecutive Mondays – the 11th and 18th October from 10am to 4pm. The course will be held at Pendle Enterprise Haven, in Nelson Lancashire.
The BrandSpankin' PR and social media marketing course trains businesses to:-
- Formulate key messages properly
- Write a compelling, "media-ready" press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into your Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of campaigns
- Understand how to optimise and best utilise your presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to "self-publish" news releases
- Use blogging platforms to "self-publish"
- Massively enhance your online presence - so-called "Digital Asset Optimisation"
- Significantly increase traffic to your website
- Significantly increase return on investment
Attendees also:-
- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a "starter-pack" of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.
The course will run on consecutive Mondays – the 11th and 18th October from 10am to 4pm. The course will be held at Pendle Enterprise Haven, in Nelson Lancashire.
The BrandSpankin' PR and social media marketing course trains businesses to:-
- Formulate key messages properly
- Write a compelling, "media-ready" press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into your Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of campaigns
- Understand how to optimise and best utilise your presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to "self-publish" news releases
- Use blogging platforms to "self-publish"
- Massively enhance your online presence - so-called "Digital Asset Optimisation"
- Significantly increase traffic to your website
- Significantly increase return on investment
Attendees also:-
- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a "starter-pack" of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.
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