We’re pleased to announce that we have confirmed dates for our October PR and social media marketing course. Why not call us now – despite the spending cuts we can still get your place on the course FULLY FUNDED if your business has five or more employees. (Even if you have less than five people, call us anyway – we may still be able to help)
The course will run on consecutive Mondays – the 11th and 18th October from 10am to 4pm. The course will be held at Pendle Enterprise Haven, in Nelson Lancashire.
The BrandSpankin' PR and social media marketing course trains businesses to:-
- Formulate key messages properly
- Write a compelling, "media-ready" press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into your Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of campaigns
- Understand how to optimise and best utilise your presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to "self-publish" news releases
- Use blogging platforms to "self-publish"
- Massively enhance your online presence - so-called "Digital Asset Optimisation"
- Significantly increase traffic to your website
- Significantly increase return on investment
Attendees also:-
- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a "starter-pack" of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.
Showing posts with label Youtube. Show all posts
Showing posts with label Youtube. Show all posts
Thursday, 16 September 2010
Tuesday, 31 August 2010
BrandSpankin PR & Social Media Marketing Courses
Our next course starts on Monday 6th September and concludes on Monday 13th September. We are now taking bookings for our October course. The normal cost is £500 per attendee, but North West businesses can still get places fully funded
The BrandSpankin’ PR and social media marketing course trains businesses to:-
- Formulate key messages properly
- Write a compelling, “media-ready” press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into their Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of their campaigns
- Understand how to optimise and best utilise their presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to self-publish their news releases
- Use blogging platforms to "self-publish"
- Massively enhance their online presence – so-called “Digital Asset Optimisation”
- Significantly increase traffic to their website
- Significantly increase return on investment
Attendees also:-
- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a “starter-pack” of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.
The BrandSpankin’ PR and social media marketing course trains businesses to:-
- Formulate key messages properly
- Write a compelling, “media-ready” press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into their Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of their campaigns
- Understand how to optimise and best utilise their presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to self-publish their news releases
- Use blogging platforms to "self-publish"
- Massively enhance their online presence – so-called “Digital Asset Optimisation”
- Significantly increase traffic to their website
- Significantly increase return on investment
Attendees also:-
- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a “starter-pack” of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.
Friday, 30 July 2010
Ten reasons why North West small businesses should use social media marketing
1. It’s free - and that’s a pretty good price point compared to many other ways to promote your business.
2. It’s measurable – so you can see how effective it is at helping you to build awareness and generate leads. This then helps you to focus your efforts into the areas or channels that are most productive for you.
3. It presents your business as forward thinking. Much of your target market is becoming savvy and uses social media as a part of daily life. You will be more relevant and in-step with your potential customers and you can engage in an instant dialogue with them. Globally, Facebook now has over 500 million users – that’s the equivalent of the world’s 3rd biggest country and you’ve got an opportunity to market to them for free.
4. The tone of social media marketing can’t be too ‘salesy’ or ‘shouty’ – it’s about adding value, sharing knowledge or providing a credible commentary. Small businesses are naturally really good at this – they win business and retain it by building relationships. This approach lends itself well to the dialogue based style of social media marketing.
5. Social media will generate additional traffic to your website. By updating sites such as Twitter, Facebook and LinkedIn with posts linking back to your site, you’ll create additional traffic to your site from people who have a specific interest in what you’re doing. Social bookmarking sites like Digg, Stumbleupon and Slashdot will also generate traffic to your website if you frequently write articles and blog posts.
6. Your social media work can build inbound links which in turn supports your search engine optimisation (SEO), i.e. the way your site achieves a high ranking in search engine listings. Many social media sites use so-called NOFOLLOW tags that limit the outbound link value of posts made on their sites. Nevertheless, many leading social media sites allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed.
7. Social media will help you to integrate all your marketing and PR activity – and this has great results in terms of your search engine rankings. Search engines such as Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular internet sites like YouTube can also be optimised for indexing by the major search engines – they also make great viral marketing (check out “Will it Blend” on Youtube – their iPhone blending stunt has had 8.7 million hits).
8. Social Media helps to keep you front of mind with your friends and contacts. It reminds them about what you do and means that they can either to use your services or act as an advocate for your business and refer you to one of their friends or contacts.
9. Setting up a company profile on a site like LinkedIn provides a great opportunity for you to regularly post updates on your activities, as well as important news and trends in your industry, allowing you to position your business as experts, “business champions”, “consumer champions”, or “community champions”.
10. Setting up a blog can provide you with a “destination” at which you can direct your social media work. If you use a technology like Blogger (which is free!) you can even get some free code to integrate your blog into your company website. This means you can efficiently direct traffic to your website to promote things like your latest offer, press releases or market intelligence.
2. It’s measurable – so you can see how effective it is at helping you to build awareness and generate leads. This then helps you to focus your efforts into the areas or channels that are most productive for you.
3. It presents your business as forward thinking. Much of your target market is becoming savvy and uses social media as a part of daily life. You will be more relevant and in-step with your potential customers and you can engage in an instant dialogue with them. Globally, Facebook now has over 500 million users – that’s the equivalent of the world’s 3rd biggest country and you’ve got an opportunity to market to them for free.
4. The tone of social media marketing can’t be too ‘salesy’ or ‘shouty’ – it’s about adding value, sharing knowledge or providing a credible commentary. Small businesses are naturally really good at this – they win business and retain it by building relationships. This approach lends itself well to the dialogue based style of social media marketing.
5. Social media will generate additional traffic to your website. By updating sites such as Twitter, Facebook and LinkedIn with posts linking back to your site, you’ll create additional traffic to your site from people who have a specific interest in what you’re doing. Social bookmarking sites like Digg, Stumbleupon and Slashdot will also generate traffic to your website if you frequently write articles and blog posts.
6. Your social media work can build inbound links which in turn supports your search engine optimisation (SEO), i.e. the way your site achieves a high ranking in search engine listings. Many social media sites use so-called NOFOLLOW tags that limit the outbound link value of posts made on their sites. Nevertheless, many leading social media sites allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed.
7. Social media will help you to integrate all your marketing and PR activity – and this has great results in terms of your search engine rankings. Search engines such as Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular internet sites like YouTube can also be optimised for indexing by the major search engines – they also make great viral marketing (check out “Will it Blend” on Youtube – their iPhone blending stunt has had 8.7 million hits).
8. Social Media helps to keep you front of mind with your friends and contacts. It reminds them about what you do and means that they can either to use your services or act as an advocate for your business and refer you to one of their friends or contacts.
9. Setting up a company profile on a site like LinkedIn provides a great opportunity for you to regularly post updates on your activities, as well as important news and trends in your industry, allowing you to position your business as experts, “business champions”, “consumer champions”, or “community champions”.
10. Setting up a blog can provide you with a “destination” at which you can direct your social media work. If you use a technology like Blogger (which is free!) you can even get some free code to integrate your blog into your company website. This means you can efficiently direct traffic to your website to promote things like your latest offer, press releases or market intelligence.
Monday, 19 July 2010
East Lancs businesses reaping huge benefits from social networking
NEWS RELEASE: 19.07.2010
EAST Lancs-based businesses have been ahead of the national picture when it comes to adopting social media to promote themselves, according to a local businessman.
Julian Jordan, MD of Pendle marketing and PR business, BrandSpankin’ has been running training courses for businesses to show them how to use PR and social media to enhance their marketing efforts at little or no cost – and with over 50 businesses having attended the courses this year, over half have come from the East Lancashire area.
“When it comes to using Facebook, Twitter and LinkedIn to promote themselves, East Lancs businesses are definitely early adopters,” said Julian. “We’re also finding that many local businesses are benefitting from using blogs and Youtube channels to enhance their more traditional approaches to marketing.”
Prior to setting up BrandSpankin’ in Pendle, Julian managed marketing and media relations for telecoms businesses in London and Manchester, and he thinks that whilst these sorts of bigger businesses are missing a trick, small and regional businesses are adopting social media techniques to market themselves very cheaply, whilst being able to measure the effects and successes of their campaigns.
“In the current climate, social media is great for small businesses because it’s free and effective. It’s much more about having a dialogue with customers and prospects, than shouting your message at them. This is why I think it works really well for a lot of East Lancs based small businesses, as they have always traded on the basis of giving a good service and building a relationship with customers, so the tone of social media really suits them.”
-Ends-
EAST Lancs-based businesses have been ahead of the national picture when it comes to adopting social media to promote themselves, according to a local businessman.
Julian Jordan, MD of Pendle marketing and PR business, BrandSpankin’ has been running training courses for businesses to show them how to use PR and social media to enhance their marketing efforts at little or no cost – and with over 50 businesses having attended the courses this year, over half have come from the East Lancashire area.
“When it comes to using Facebook, Twitter and LinkedIn to promote themselves, East Lancs businesses are definitely early adopters,” said Julian. “We’re also finding that many local businesses are benefitting from using blogs and Youtube channels to enhance their more traditional approaches to marketing.”
Prior to setting up BrandSpankin’ in Pendle, Julian managed marketing and media relations for telecoms businesses in London and Manchester, and he thinks that whilst these sorts of bigger businesses are missing a trick, small and regional businesses are adopting social media techniques to market themselves very cheaply, whilst being able to measure the effects and successes of their campaigns.
“In the current climate, social media is great for small businesses because it’s free and effective. It’s much more about having a dialogue with customers and prospects, than shouting your message at them. This is why I think it works really well for a lot of East Lancs based small businesses, as they have always traded on the basis of giving a good service and building a relationship with customers, so the tone of social media really suits them.”
-Ends-
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