I watched as much as I could tolerate of the party leaders debate last night (about 10 minutes) and considered the comms implications. I found it difficult really.
Not just that it was tedious and unilluminating. All three party leaders were well drilled and the stock answers pretty much rolled off their tongues. Nobody made any serious gaffs, nobody delivered anything that will significantly shift much in the way of votes - possibly Clegg might have picked up a few more tactical votes than he might have otherwise.
The thing is - the whole election is an anaemic exercise. The age of grand ideologies is over and the so-called election debate is about who can run the show slightly better and who will adjust the tax system so it's marginally more beneficial to your circumstances. Illegal wars and economic meltdown barely get a mention (I know...they were covering domestic affairs last night).
Camilla, our graphic designer just cracked us all up, when she summed up the level of resignation we all feel - she said that the fact that they all wore ties in their party colours was sufficient to make her turn off "because it's about shapes and colours." I'm guessing they can't even inspire on that front either....
Friday, 16 April 2010
Tuesday, 13 April 2010
BrandSpankin’ to host Mobile Marketing event
PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) is set to host a mobile marketing demonstration for east Lancashire businesses that are looking to generate significant footfall and turn passers-by into customers.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
Asda shoppers get the Doodle bug!
PENDLE creative marketing business BrandSpankin’, has had Colne shoppers doodling for a good cause this week.
Shoppers at Colne’s Asda store took part in Lancashire’s Longest Doodle and supported Pendleside Hospice in the process.
The Doodle is taking shape on a huge stretch of cotton and has had hundreds of people doodling for a good cause. So far the doodle is 130 metres long and filled with the artistic work of hundreds of local people!
Doodlers are also being asked to make a contribution to Pendleside hospice, a charity designed to meet the needs of local people with cancer or life-threatening illnesses.
BrandSpankin’ started the project to promote the regeneration of Lancashire.
Julian Jordan, BrandSpankin's managing director explains: “We believe that creativity generates the ideas that will spawn enterprise and ultimately regeneration. The doodle has already been all over Lancashire and when it’s complete we’ve got plans to roll it down several spectacular Lancashire landmarks.”
Any schools, businesses, or community groups interested in participating in the doodle should call BrandSpankin’ on 01282 878301.
Shoppers at Colne’s Asda store took part in Lancashire’s Longest Doodle and supported Pendleside Hospice in the process.
The Doodle is taking shape on a huge stretch of cotton and has had hundreds of people doodling for a good cause. So far the doodle is 130 metres long and filled with the artistic work of hundreds of local people!
Doodlers are also being asked to make a contribution to Pendleside hospice, a charity designed to meet the needs of local people with cancer or life-threatening illnesses.
BrandSpankin’ started the project to promote the regeneration of Lancashire.
Julian Jordan, BrandSpankin's managing director explains: “We believe that creativity generates the ideas that will spawn enterprise and ultimately regeneration. The doodle has already been all over Lancashire and when it’s complete we’ve got plans to roll it down several spectacular Lancashire landmarks.”
Any schools, businesses, or community groups interested in participating in the doodle should call BrandSpankin’ on 01282 878301.
Thursday, 8 April 2010
BrandSpankin’ new approach to promoting your business.
PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) has launched a radical new marketing solution to help east Lancs businesses make more money.
Mobile or proximity marketing operates using mobile handsets that have Bluetooth enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “We’ve spent ages trying to source the best mobile marketing solution and we’ve been really impressed with the kit we’ve got. It’s really robust and the reporting it can deliver is superb.”
“Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Mobile or proximity marketing operates using mobile handsets that have Bluetooth enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “We’ve spent ages trying to source the best mobile marketing solution and we’ve been really impressed with the kit we’ve got. It’s really robust and the reporting it can deliver is superb.”
“Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Tuesday, 16 March 2010
Social Media and Media Relations courses
BrandSpankin' has just completed the March Social Media and Media Relations course and again we've had some excellent attendees, representing businesses including Daviker Software (www.touchstarccs.co.uk), Weighing Scales Limited (www.weighingscalesltd.co.uk), Function Factory Theatre (www.functionfactorytheatre.co.uk) and Four Seasons Gardening.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Given the popularity of the courses to date (and some of the excellent successes previous attendees are now reporting), we're rolling them out and we'll be considering doing them further afield - with Liverpool and Manchester being possible/likely locations.
To support our efforts, LMA (www.lmaaccountants.com) will be selling spaces on courses from May, as well as managing grant applications for those businesses looking to have their attendees fully funded.
Thursday, 18 February 2010
Lancashire's Longest Doodle on tour!
There are a few dates we thought we'd share with you in case you felt the creative urge to help with Lancashire’s Longest Doodle and at the same time raise some money for Pendleside Hospice.On the 25th March Function Factory, an East Lancs based theatre company will be taking the doodle to the ACE Centre in Nelson. (http://www.functionfactorytheatre.co.uk)
Pendleside Hospice are also taking the Doodle out to various local supermarkets. It will be at Tesco in Burnley on the 5th and 6th March, Asda in Colne on the 12th and 13th March and at Asda in Burnley on the 21st and 22nd May. Come along and show your support and have a doodle at the same time.
Monday, 15 February 2010
BrandSpankin' PR and Social Media Courses
January saw the start of our PR courses for small businesses. Taking place at Pendle Innovation Centre where BrandSpankin’ is headquartered, we are planning subsequent courses – the next of which will run in March.
The course covers areas such as understanding your business brand values and propositions to determine your key messages, writing a compelling press release, building a comprehensive communications plan, and using social media to support your PR and marketing efforts.
For our first course we welcomed attendees from Hillendale Land Rover, Anvic Developments, Louvreties, Enterprising Pendle, Coffee Uno and Brooklands Retreat.
Let us know if these courses are of interest – we can help you secure funding to cover your costs!
The course covers areas such as understanding your business brand values and propositions to determine your key messages, writing a compelling press release, building a comprehensive communications plan, and using social media to support your PR and marketing efforts.
For our first course we welcomed attendees from Hillendale Land Rover, Anvic Developments, Louvreties, Enterprising Pendle, Coffee Uno and Brooklands Retreat.
Let us know if these courses are of interest – we can help you secure funding to cover your costs!
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