BrandSpankin’ new approach to promoting your business.

PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) has launched a radical new marketing solution to help east Lancs businesses make more money.

Mobile or proximity marketing operates using mobile handsets that have Bluetooth enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.

The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.

“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.

Julian Jordan, MD of BrandSpankin’ said: “We’ve spent ages trying to source the best mobile marketing solution and we’ve been really impressed with the kit we’ve got. It’s really robust and the reporting it can deliver is superb.”

“Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”