I'm speaking this evening at "Valley at Work", the networking group set up by PEER in Rossendale.
I'm speaking on 'Low-cost marketing and social media marketing for small businesses' at the Russian Tea Rooms in Bacup. I'm looking forward to it for several reasons, but not least because Valley at Work is something I'd like to see replicated in Pendle - I think it's potentially very powerful to have a community enterprise board working closely with a business networking group.
I chair "Enterprising Pendle" - PEER's sister organisation - and it's a model I'm very keen for us to adopt in Pendle.
Tonight I'll be talking about the social media landscape, it's pitfalls and opportunities - but most of all I'll be reiterating the message - measure, monitor, analyse and adjust. This help you to ensure that your marketing spend is doing it's job. It's all about return-on-investment - which requires people to not put the medium before the message.
Showing posts with label Pendle. Show all posts
Showing posts with label Pendle. Show all posts
Tuesday, 1 June 2010
Tuesday, 13 April 2010
BrandSpankin’ to host Mobile Marketing event
PENDLE marketing business BrandSpankin’ (http://www.brandspankin.co.uk) is set to host a mobile marketing demonstration for east Lancashire businesses that are looking to generate significant footfall and turn passers-by into customers.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
The event is to take place in Simonstone, Lancashire on Wednesday 21st April, and will be co-hosted by BrandSpankin’s technology partner, C2-UK. The event is free to attend but places are limited, as there is significant interest in this form of mobile or proximity marketing.
The system operates using mobile handsets that have Bluetooth enabled, allowing businesses to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.
The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality – potentially giving businesses unprecedented levels of access to foot fall that they would otherwise miss out on.
“Open rates” for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as a 0.5 per cent response rate.
Julian Jordan, MD of BrandSpankin’ said: “At the event we’ll be demonstrating the ease of use of our mobile marketing solution. Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses – but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.”
Businesses interesting in attending should contact BrandSpankin’ on 01282 878 301 or 0161 453 3230.
Asda shoppers get the Doodle bug!
PENDLE creative marketing business BrandSpankin’, has had Colne shoppers doodling for a good cause this week.
Shoppers at Colne’s Asda store took part in Lancashire’s Longest Doodle and supported Pendleside Hospice in the process.
The Doodle is taking shape on a huge stretch of cotton and has had hundreds of people doodling for a good cause. So far the doodle is 130 metres long and filled with the artistic work of hundreds of local people!
Doodlers are also being asked to make a contribution to Pendleside hospice, a charity designed to meet the needs of local people with cancer or life-threatening illnesses.
BrandSpankin’ started the project to promote the regeneration of Lancashire.
Julian Jordan, BrandSpankin's managing director explains: “We believe that creativity generates the ideas that will spawn enterprise and ultimately regeneration. The doodle has already been all over Lancashire and when it’s complete we’ve got plans to roll it down several spectacular Lancashire landmarks.”
Any schools, businesses, or community groups interested in participating in the doodle should call BrandSpankin’ on 01282 878301.
Shoppers at Colne’s Asda store took part in Lancashire’s Longest Doodle and supported Pendleside Hospice in the process.
The Doodle is taking shape on a huge stretch of cotton and has had hundreds of people doodling for a good cause. So far the doodle is 130 metres long and filled with the artistic work of hundreds of local people!
Doodlers are also being asked to make a contribution to Pendleside hospice, a charity designed to meet the needs of local people with cancer or life-threatening illnesses.
BrandSpankin’ started the project to promote the regeneration of Lancashire.
Julian Jordan, BrandSpankin's managing director explains: “We believe that creativity generates the ideas that will spawn enterprise and ultimately regeneration. The doodle has already been all over Lancashire and when it’s complete we’ve got plans to roll it down several spectacular Lancashire landmarks.”
Any schools, businesses, or community groups interested in participating in the doodle should call BrandSpankin’ on 01282 878301.
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