Valley at Work

I'm speaking this evening at "Valley at Work", the networking group set up by PEER in Rossendale.

I'm speaking on 'Low-cost marketing and social media marketing for small businesses' at the Russian Tea Rooms in Bacup. I'm looking forward to it for several reasons, but not least because Valley at Work is something I'd like to see replicated in Pendle - I think it's potentially very powerful to have a community enterprise board working closely with a business networking group.

I chair "Enterprising Pendle" - PEER's sister organisation - and it's a model I'm very keen for us to adopt in Pendle.

Tonight I'll be talking about the social media landscape, it's pitfalls and opportunities - but most of all I'll be reiterating the message - measure, monitor, analyse and adjust. This help you to ensure that your marketing spend is doing it's job. It's all about return-on-investment - which requires people to not put the medium before the message.