We went live last week with the new site we've just completed for Reclaimed Bricks and we're delighted with the results.
The site looks great - high quality photography always helps - but more to the point, it is performing really well. It's number one in Google for the search query "reclaimed bricks" as you'd expect, but it's already above the scroll on page one for "old bricks" and "Victorian Bricks". "Handmade bricks" is on page two at the moment but we'll keep tweaking to get that up there too.
The site's traffic has been excellent so far - it was generating enquiries within an hour of going live and it closed its first piece of business (an order for £1,700) on Friday.
ReclaimedBricks.com typifies our approach to web design and build. The site has got to work hard to get the right traffic, it's got to have compelling copy and visuals - and it's got to give the viewer an intuitive journey that makes a sale a likelihood. The outcome has to be a site that acts as a sales channel and delivers a handsome return on investment for the client.
http://www.reclaimedbricks.com
Showing posts with label return on investment. Show all posts
Showing posts with label return on investment. Show all posts
Tuesday, 15 June 2010
Wednesday, 5 May 2010
Uni-play.co.uk
We've just finished a design and build job - the website for school playground equipment specialist, Uni-Play - have a look... http://bit.ly/9GJZ7G
At BrandSpankin' we strive to build websites that deliver a return on investment for our clients - hence they are very well optimised (as standard - we don't see SEO as a value added service, but as a basic requirement).
However, it's not just a matter of getting the right traffic there - it's also about making the site compelling to read, attractive to look at and simplifying the customer journey. In short the site has to work hard as a lead generation vehicle, as a sales channel - or both.
It's for these reasons that our sites usually pay for themselves fairly quickly - and why we're confident that Uni-play will have invested in an e-commerce site that will reap dividends!
At BrandSpankin' we strive to build websites that deliver a return on investment for our clients - hence they are very well optimised (as standard - we don't see SEO as a value added service, but as a basic requirement).
However, it's not just a matter of getting the right traffic there - it's also about making the site compelling to read, attractive to look at and simplifying the customer journey. In short the site has to work hard as a lead generation vehicle, as a sales channel - or both.
It's for these reasons that our sites usually pay for themselves fairly quickly - and why we're confident that Uni-play will have invested in an e-commerce site that will reap dividends!
Wednesday, 30 September 2009
Online advertising overtakes TV
I heard on the radio this morning whilst driving to work that online advertising had finally overtaken TV in terms of revenue in the UK.
It's not at all surprising really. During a recession it makes sense for businesses to tighten the belt and in terms of marketing spend. You need to be able account for your spend in terms response and return on investment. And online gives you just that - it's dead easy to monitor, so for every pound spent you can account for what comes in.
The important thing is - the most successful online advertisers tend to be the most successful at marketing themselves through other channels too. So the key to it is to have an appropriate mix - and the affordability of online methods (eshots, pay-per-click, SEO, proximity marketing) means that well organised small businesses who have a strategic approach built into their business plan have reall opportunity to punch above their weight.
http://bit.ly/gEkDX
It's not at all surprising really. During a recession it makes sense for businesses to tighten the belt and in terms of marketing spend. You need to be able account for your spend in terms response and return on investment. And online gives you just that - it's dead easy to monitor, so for every pound spent you can account for what comes in.
The important thing is - the most successful online advertisers tend to be the most successful at marketing themselves through other channels too. So the key to it is to have an appropriate mix - and the affordability of online methods (eshots, pay-per-click, SEO, proximity marketing) means that well organised small businesses who have a strategic approach built into their business plan have reall opportunity to punch above their weight.
http://bit.ly/gEkDX
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