We've just finished a design and build job - the website for school playground equipment specialist, Uni-Play - have a look... http://bit.ly/9GJZ7G
At BrandSpankin' we strive to build websites that deliver a return on investment for our clients - hence they are very well optimised (as standard - we don't see SEO as a value added service, but as a basic requirement).
However, it's not just a matter of getting the right traffic there - it's also about making the site compelling to read, attractive to look at and simplifying the customer journey. In short the site has to work hard as a lead generation vehicle, as a sales channel - or both.
It's for these reasons that our sites usually pay for themselves fairly quickly - and why we're confident that Uni-play will have invested in an e-commerce site that will reap dividends!
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