MobileBroadbandSupermarket.co.uk using Twitter to assist business travellers

Comparison site offers social media based quality of service index!

MOBILE connectivity specialists MobileBroadbandSupermarket.co.uk, have come up with a unique way of monitoring the levels of service that networks are delivering to business users of mobile broadband.

The dongle comparison site has formulated a way to analyse all tweets within twenty five miles of twelve UK cities. All comments about mobile broadband networks and their performance will be logged in order to give a developing picture of the quality of service consumers are experiencing.

The outcome will enable visitors to the MobileBroadbandSupermarket site to see for themselves just how well each network is performing in their area. The current plan is that MobileBroadbandSupermarket will issue a quarterly statement indicating levels of performance across the following UK conurbations – London, Bristol, Birmingham, Nottingham, Leeds, Newcastle/Sunderland, Edinburgh, Glasgow, Manchester, Liverpool, Cardiff and Sheffield.

Andy Gott, MobileBroadbandSupermarket’s Managing Director commented:

“Sometimes people’s subjective experience is a very valuable index of business performance and we thought that by using tweets in this way we were providing business users of mobile broadband with an additional level of insight that will enable them to make an informed choice when purchasing a Dongle.”

He added: “Not only can this assist people to make the right choice based on their area, it can also point out the relative merits of a network in another area – so for frequent business travellers, it will prove very useful as they need connectivity in more than one location.”

“We’re very keen to use whatever means are available to help consumers through the maze of a dongle purchase – and Twitter is a perfect platform to use in this context. Not only is it proving extremely popular, but it is a place where there are already many early-adopters where technology is concerned, so it should prove a rich and informative source.”

Mobile connectivity devices, or “dongles” as they are commonly known, are an ideal way for people to stay connected on the move. They are especially useful to business travellers, who may need to get online whilst at the airport or hotel; for students, who need connectivity but may not have a fixed line connection; and also for some people in rural communities, who may not have very good ADSL coverage.