Like many other businesses, BrandSpankin’ has been buffeted by the economic climate over the last year – as you can imagine, Marketing and Public Relations are budgets that are frequently first to be cut. Nevertheless, when we meet people in business in our area they often suggest that they’d be very keen to build more awareness of their business, to generate leads and to be seen to have a higher media profile – whether that’s local & regional, trade and business, online or even national. The sticking point for many is the (perceived) cost of PR – especially when weighed against the measurable benefits.
Therefore, we have been looking at ways we can help businesses get consistent, positive media coverage that communicates who they are, what they do and what they stand for – without incurring significant costs. As such, we are proposing to run a two day course in January – and teach a member of your team the tricks of the trade, so instead of having to retain the services of our business (or a similar one), your business will be capable of generating positive headlines using an in-house resource.
Building awareness for your business in this way, will help you to be ‘front of mind’ when your targets are about to make a ‘buying decision’. Recognition of your business and familiarity with your offerings builds trust amongst prospects and customers alike. And you can convert that trust into winning new business and retaining your existing customers.
A member of your staff can join our PR masterclass – this two day course costs only £199 plus VAT, but there are limited places. Not only will your business then be able to make your message more compelling, you’ll be able to target your message appropriately, write effective press releases, get your story published, use social media to give your story much more traction and you’ll significantly increase traffic to your website. What’s more, we’ll be following up with every participant on the course to ensure that they put their skills to good use - to ensure that you generate positive media coverage (that’s worth more than the cost of the course itself!).
The course will be delivered by our MD, Julian Jordan, who has 20 year’s experience as a journalist, media relations expert and marketer. He has been the Managing Editor of The Asian, Production Editor of Unified Communications and Editor-in-Chief of Information Services Monthly. He has also successfully managed Media Relations for brands such as Vivendi-Universal, Onetel, Your Communications, TouchStar Software, Moonfish and MobileBroadbandSupermarket.co.uk
Here’s what a current client has to say about our media relations services:
“BrandSpankin’ have helped us immensely with our media relations. Now, people are blogging about our service and social media activity has significantly increased our website traffic. Most importantly, we’ve generated coverage in trade and business media, regional media and we’ve been in The Daily Telegraph. Building awareness in this way will help us become the first point of reference when people are looking to purchase mobile broadband.” - Andy Gott - Managing Director, MobileBroadbandSupermarket.co.uk
Our media relations course could similarly be the difference that gives your business vital cut-through and differentiation – positive headlines are potentially just a phone call away!
Give us a call on 01282 878 301 - and here are some more details:-
http://bit.ly/1dgldj
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