MobileBroadbandSupermarket.co.uk appoints Jordan Communications to handle PR strategy

Here's a transcript of a press release we issued on Thursday announcing our new contract win!

MobileBroadbandSupermarket.co.uk, the online comparison service has appointed Jordan Communications (BrandSpankin's parent company) to handle their public relations, as they embark upon a significant growth strategy.

With mobile broadband usage soaring, MobileBroadbandSupermarket.co.uk has been building a reputation as a neutral and transparent consumer champion - even advising some consumers that want to buy a "dongle" that it might not be the right choice for them. So, with the dongle market set for continued growth, MobileBroadbandSupermarket's approach is to educate consumers about the variety of offerings available - not just in terms of price, but also usage limits and levels of service.

Julian Jordan of Jordan Communications added: "We're delighted to be working for MobileBroadbandSupermarket.co.uk. It's a perfect match for our skill sets and experience. We've passionately supported the switching agenda over the years, so to be supporting the efforts of a business that is dedicated to adding clarity to a potentially confusing emerging marketplace is a real coup for us. The beauty of the service is its simplicity and its honesty - not only is it easy to use, if a dongle purchase isn't the best option for your circumstances, they'll tell you so."

Andy Gott, the Managing Director of MobileBroadbandSupermarket.co.uk, said: "The major benefit we deliver to people who want to buy a dongle is that we help them to make a confident buying decision, without doing hours of research first. Therefore, we want to build awareness of our service to enable consumers to make informed decisions about which network is offering the best mobile broadband deal to suit their circumstances. We chose Jordan Communications to drive our strategy forward because they have significant experience in the fields of telecoms, internet and personal finance - especially around the 'switching' agenda.

Mobile connectivity devices, or “dongles” as they are commonly known, are an ideal way for people to stay connected on the move. They are especially useful to business travellers, who may need to get online whilst at the airport or hotel; for students, who need connectivity but may not have a fixed line connection; and also for some people in rural communities, who may not have very good ADSL coverage.


http://www.mobilebroadbandsupermarket.co.uk/

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Lancashire's Longest Doodle!!

This week we set off on our attempt to create Lancashire’s Longest Doodle. Besides the fact that we hope to raise a bit of money for Pendleside Hospice, we want to get people involved in a basic artistic activity – as we think that creativity spawns ideas that can be the bed-rock of regeneration. We’ve seen it happen in London in places like Shoreditch - and we’d love to be part of a process like that in Lancashire and the North West.

The doodle itself is taking shape on a 200 metre length of cotton because we wanted to reference the former economic glories of our area, but our real focus is on future successes! The response so far has been great – and the enthusiasm of the pupils at the two schools we visited last week has been really excellent. We doodled 25 metres in two days last week!

Any schools, businesses or community organisations interested in participating in the doodle should call BrandSpankin’ on 01282 878 301. (http://www.brandspankin.co.uk/)