We're constantly on the lookout for new ways to monitor and evaluate media relations and social media work to enhance the "PR and Social Media Marketing Course" we run for small businesses.
There are an increasing number of really good free services, so here's a few for you to have a go at.
http://www.pickanews.com – this is a free online monitoring tool that picks up any print coverage you win. You can search it using key terms or even set up email alerts. It’s got its limitations because you can’t drag PDFs of your coverage off the site – but at least you know when you’ve featured in the “Heckmondwike Herald”, and it’s free!
http://www.socialmention.com – this is a great tool as it picks up online coverage, but also any mentions you might get on social media sites too. It’s like Google Alerts for social media!
http://www.twoolr.com – This is one for those of you that are seriously into twitter. It’s a monitoring tool that allows you to see who retweets you most frequently, amongst other things.
If you discover any new tools yourself, let us know! And if you're considering using social media as part of your business' marketing, why not give us a call on 01282 878 301 to find out about the PR and Social Media Marketing courses we run in East Lancashire? If your business is based in the North West we can help you to get your place fully funded!
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