I read an interesting post on LinkedIn yesterday. A guy from the North West Directors group was clearly trying to be contraversial by suggesting that, in his words, "only idiots think that social media works."
I countered by pointing out that "only idiots DON'T think social media works." And if you think he's right and I'm wrong, here's a story we carried on iSM yesterday...
Dell earns $6.5million from Twitter sales
COMPUTER maker Dell has announced that it has sold $6.5m worth of equipment by using microblogging website Twitter.
This sales figure represents something of a late surge – as recently as June this year the company said it had made $3m of sales via Twitter over the previous two years.
Whilst only a fraction of the $12.3bn sales in the company’s latest financial quarter, it is growing rapidly. The message to businesses is that social media represents a viable way of getting your message out there and generating revenue.
http://bit.ly/8NRwJY
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